Media Style Guide

The SJDC Media Style Guide is intended to help media achieve stylistic consistency in written communications about the South Jersey Dream Center.

Boilerplate
Founded in 2010, the South Jersey Dream Center is a 501c3 non-profit.  1 out of 10 people in South Jersey live in poverty, according to the US Census. They lack the ability or money to provide for their basic needs. We exist to reach that 1. We actually believe the cycle of poverty can be broken over people’s lives. We believe that a sense of dignity and self-esteem can be restored. How? By offering people options to change their status quo…from the inside out. To discover their God given purpose and value, and develop their full potential. To become a positive influence in their local communities. We start with helping out with food, clothing, household, baby, and hygiene items. Then begins the personal, spiritual, and professional training. We develop the whole person.

Why We Exist
This is the correct version to use: We believe the cycle of poverty can be broken over people's lives in South Jersey and dignity restored.

How?
This is the correct version to use: We offer people options to change their status quo…from the inside out.  To discover their God given purpose and value, and develop their full potential.  To become a positive influence in their local communities.

What We Do
This is the correct version to use: We start with helping out with food, clothing, household, baby, and hygiene items. Then begins the personal, spiritual, and professional training. We develop the whole person.

Our Core Values
We value sharing God's unconditional love, goodness, and grace
We value engaging in relationship, partnership, and two-way giving
We value serving in and strengthening our local communities
We value being open and intentional about how to do things more effectively

Our Name
After the first reference to the South Jersey Dream Center, use the Dream Center. Do not use SJDC on second reference. 


Our Logo and Color Guide


Horizontal Logo Download

 
 
 

 

Logo Font
Sinhala Sangam MN font
 

Color Guide
Blue Hexidecimal: #158fb6
Blue RGB: 21, 143, 182
Blue HSB: 195, 88, 71
Blue CMYK: 81, 30, 17, 0

Orange Hexidecimal: #ff6600
Orange RGB: 255, 102, 0
Orange HSB: 24, 100, 100
Orange CMYK: 0, 74, 100, 0

Light Orange Hexidecimal: #faa53f
Light Orange RGB: 250, 165, 63
Light Orange HSB: 33, 75, 98
Light Orange CMYK: 0, 41, 85, 0